Soy based 12:1 formula with baking soda to naturally clean, deodorize and suppress strong odors caused by glandular excretion without dulling the coat or drying the skin. Better than other deodorizing shampoos as it has been formulated with a residual deodorizing action that suppresses odors much longer than traditional deodorizing shampoos. Non-irritating, hypoallergenic, and pH balanced. Leaves coat shiny, soft, tangle-free.